Reach. Reliability. Real-Time Insights.
Computer-Assisted Telephone Interviewing (CATI) is a core service at Mellben Research—designed to help you collect high-quality data through structured phone interviews. Our CATI approach combines skilled interviewers, robust technology, and proven processes to deliver accurate insights across diverse African markets.
What is CATI?
CATI is a telephone-based interviewing method where interviewers follow a script displayed on a computer screen. Responses are entered directly into the system, reducing human error and allowing for real-time data validation and monitoring. It’s an ideal method when face-to-face contact is not feasible and when fast turnaround is required.
Why Use CATI Interviews?
Access Hard-to-Reach Respondents: Engage with participants across rural and urban regions, even in areas with limited internet access.
- Cost-Effective Fieldwork: Eliminate travel and logistics costs associated with in-person surveys.
- Faster Data Collection: Launch and complete projects quickly with scalable interviewer teams.
- Standardized Quality: Ensure consistency across interviews through automated scripts and supervision.
Our CATI Capabilities
✔ Full CATI Facility in Botswana
We operate a fully equipped CATI facility in Gaborone, Botswana, capable of handling 1,500 to 2,000 calls per month. Our infrastructure supports both small and large-scale studies with seamless execution.
✔ Skilled Interviewers
Multilingual teams trained in probing techniques and respondent engagement across sectors like FMCG, finance, telecom, and healthcare.
✔ Custom Scripting & Questionnaire Design
We help you design structured scripts that match your research objectives, including logic flows, skips, and validations.
✔ Quality Assurance
All interviews are recorded, monitored in real-time, and reviewed for compliance and clarity.
✔ Regional & Cross-Border Reach
We conduct CATI surveys in multiple African countries, with capabilities for both consumer and B2B audiences.
Ideal for:
Customer Satisfaction (CSAT) & NPS Studies
Brand Awareness & Usage (U&A) Surveys
Public Opinion & Policy Research
Financial Services & Inclusion Studies
Post-Campaign Evaluations
Health & Social Research
Your Trusted CATI Partner in Africa
Mellben Research is a trusted provider of CATI telephonic interviews for africa market research agencies and end clients alike. Whether you need a standalone CATI study or part of a mixed-method project, we’re equipped to deliver results you can rely on.
📧 Contact us today to find out how we can support your next CATI project.